Cutting Edge Gadgets of the 1980's
Yevette King Throughout the 1980s, new and complex branding strategies began to emerge around products, and as Yvette King notes, there was often “…a crucial gap in glamour between the pitch and the purchase.” King’s work reminds us that the 1980s were a time when the lure of the brand seemed ever more powerful and seductive, but also hints at how the thrill of possessing or owning a gadget could quickly dissipate once the purchase was over and a familiar cycle developed: purchased, used, forgotten, discarded. <Back |